![]() Attributing this to either the engulfing nature of the Spectacle, or through the changing nature of the production of works of art at the time.įor this paper, the presence or absence of an absurd image was manipulated in a simulated print advertisement for a fictitious brand of wine cooler. This dissertation analyses the differences in how each artist’s work was recuperated and subsumed into visual culture. The artists also assisted in the popularisation of the commercialised Surrealist imagery among the public. The works of Surrealists Salvador Dalí and René Magritte contributed to the rise in popularity of the fine art work of the movement. It will deconstruct how these commodified images have been drained of any radical meaning, leaving the public to adore Surrealisms style over substance. ThenĮlaborate on how the movements’ politically and socially charged agenda was intentionally ignored, and the imagery was re-appropriated for use in the media. This dissertation will explore the origins of Surrealism and its original intentions. Through years of experience the media has appropriated the style of Surrealism and used it to influence how and what we consumers buy. Fashion and Advertising today is full of juxtaposed images, which are awash with bizarre absurdity.
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